KNOWLEDGE ABOUT DIGITAL MARKETING

Understanding Different Types of Data and the Importance of Visualization in Digital Marketing In today’s digital world, data plays a major role in decision-making. Businesses collect large amounts of information every day through websites, social media platforms, email campaigns, mobile apps, and online advertisements. However, collecting data alone is not enough. To make smart marketing decisions, businesses need to understand the different types of data and present them in a meaningful way. This is where data visualization becomes important. What Are the Different Types of Data? Data can be classified in different ways depending on its nature and use. The most common types include: 1. Qualitative Data Qualitative data is descriptive and non-numerical. It helps marketers understand opinions, preferences, motivations, and customer experiences.  Examples : customer reviews, survey responses, feedback comments, and social media sentiments. 2. Quantitative Data Quantitative data is...

Online Consumer Behaviour  Online Consumer Behaviour is all about how people act, think, and make decisions when they are buying things on the internet. Example Imagine you want to buy shoes: You search on Amazon or Flipkart Check different brands Read customer reviews Compare prices Add to cart and purchase This whole process = Online Consumer Behaviour Online Consumer Behaviour Analysis: Understanding How Customers Think Online In today’s digital world, customers use the internet for almost everything—from searching for products to comparing options and making purchases. Online consumer behaviour analysis helps businesses understand how people behave during this process. It studies customer actions on websites, apps, and social media platforms to identify what influences their decisions. Online Consumer Behaviour Analysis Focus On Online consumer behaviour analysis mainly looks at how users interact with digital platforms. This includes: Search behaviour : What people search for ...

  ATTRIBUTION MODEL ​ An attribution model is a framework that determines how to allocate value to various marketing channels in a customer’s journey. ​ ​ Example (Easy to Understand) Let’s say, someone: Sees your Instagram ad. Visits your website. Clicks a Google ad. Purchases your product. TYPES OF ATTRIBUTION MODEL 1. Single-Touch Attribution Models (Only one touchpoint gets full credit) First-Click Attribution 100% credit goes to the first interaction Good for understanding brand awareness Last-Click Attribution 100% credit goes to the final interaction before conversion Most commonly used (default in tools like Google Analytics) 2. Multi-Touch Attribution Models (Credit is shared across multiple touchpoints) Linear Attribution Equal credit to all interactions Simple and fair, but not always realistic Time Decay Attribution More credit to recent interactions Useful when decisions happen quickly Position-Based (U-Shaped) Major credit to the first and last touchpoints Remaini...